We are not talking about peanut butter and chocolate, marriage or the United States, but the union of document imaging and workflow. These two technologies are great partners and together can lead to more sales and profit. Imaging is a good input source for a workflow engine. Workflow takes a piece of paper and turns it into a decision or action with predictability and tracking. They can each survive on their own, but together, they are very powerful.
How can that union result in more sales, more profit, less employee turnover and less customer turnover? Easily – get started!
This perfect union can help any company achieve those lofty goals and here are some examples of how.
- More Sales
The easier your sales process is on the customer, from ordering to delivery, the happier the customer is. Happy customers refer new customers and sales grow. Workflow can help make the customer onboarding process more streamlined and help make sure the customer gets exactly what they bargained for. That makes a happy customer. Workflow can assist with returns or contract changes, thus making that process less of a burden on the customer. That makes a happy customer and generates more sales.
- More Profit
This one is easy. If the process is streamlined, the cost per transaction or task is less and therefore, profits rise. Of course, profit will rise as sales rise, which is the point of #1. Every company can find an internal process that is less than optimal and may still involve moving paper around. Look at those processes and transform them into an efficient workflow and start reaping the benefits.
- Less Employee Turnover
This one could actually be part of #2 because employee turnover is expensive. With efficient and measurable processes, companies can better match employee skill sets to the tasks at hand. When an employee is appropriately matched to their skill level, they will excel. When they excel, they are happy. Workflow also helps to balance workload, which means employees are not over stressed at peak activity times. More stress means less happy employees.
- Less Customer Turnover
Here is another one that could be part of #1 above. It is very expensive to continually have to go find new customers. Every business owner knows that it is far less expensive and more profitable to sell to existing customers. If your internal processes are efficient and customers experience fast response times for support or they speak with knowledgeable representatives on the phone, they will be happier customers. Why are response times fast? Because the processes are part of a workflow and data is captured in an organized fashion and stored electronically which means it is readily available to the customer service representative. Why are representatives so knowledgeable? Because they have fast access to all of this well organized information.
Too often imaging and workflow are looked at as technologies to help lower costs. The reality is that these technologies are front line sales and profit tools. Take advantage of the union between these tools to grow your sales and increase your profits.
If your company has a less then optimal process or a paper based process, please contact us. We have helped many companies get the benefits of a perfect union.