At some point every business probably feels a bit undervalued or unappreciated by customers or maybe by the markets. This may or may not be justified, but we’ve all been there. Over the years we have gained a deep understanding and appreciation for one group of businesses in particular that might feel this way – manufacturers.
There is tremendous complexity in the manufacturing business model of sourcing parts, labor and materials, making something out of that and then selling and servicing that product. Then there are also government regulations and customer compliance requirements to factor in. There are highly complex software applications that help keep the cost of that seemingly simple widget at $2.00. It’s really not so simple.text